In this article, we explore four key consumer trends to watch in 2018 and how those trends will impact event managers and transform events.

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Consumer Trends Impacting Event Managers This Year

Event Design, Event Technology, General Interest| Views: 68

Written by Michael Nellessen, Digital Marketing and Content specialist at Nimlok Turning your event into a memorable and educational experience for both attendees as well as...

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Luckily, if you are using event software to manage your event, you have a lot of marketing tools at your disposal.

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How to Leverage Event Software for Marketing

Event Management, Event Marketing, Event Technology| Views: 136

There are endless moving parts when planning and managing a conference or event. Simply getting the logistics together for your event and recruiting sponsors or vendors is a major...

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Meeting Signage 2.0

Attendee Engagement, Event Design, On Site Conference Management| Views: 330

Written by Charles Wiemers, CEO of Madison Avenue, Inc. The Ubiquitous Easel Sign Easel signs have come a long way. Back in the day, all sign text required an artist’s brush and...

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Staying on top of industry news lets you stay at the top of your game and keeps your events exciting and fresh.

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Top 10 Events Industry Blog Posts of the Past Year

Event Management, General Interest, Planner Lifestyle| Views: 918

Written by CadmiumCD contributor Pamela Shigeoka Staying on top of industry news lets you stay at the top of your game and keeps your events exciting and fresh. But there’s a...

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Google recently added an event search tag to the Google app and mobile web, so when users search for “concerts this weekend,” they will see at-a-glance details about concerts based on the structured data event organizers include in their sites. This is incredibly exciting for us at CadmiumCD and for eventScribe® users, as it will let us customize each eventScribe® website to include metadata about the event itself. Google will then parse the structured data and can return event search results.

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How Google Structured Data Improves Event Search Results

Event Management, Event Marketing, Event Technology, eventScribe Websites| Views: 594

What is Structured Data? Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that...

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Eventbrite Community Manager, Cara Benson, shares tips on how non-profit event organizers the most out of their marketing budget.

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Event Marketing: A Quick Guide For Nonprofits and Associations

Association Management, Attendee Engagement, Event Marketing, Event Technology| Views: 474

Below, Eventbrite Community Manager, Cara Benson, shares tips on how non-profit and association event organizers the most out of their marketing budget. For nonprofits, or any...

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marketing isn’t magic. In fact, many planners who are using event management and attendee engagement software already have the tools they need.

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Event Marketing 101: 7 Steps to Event Marketing Magic with Event Tech

Event Management, Event Marketing, Event Technology, General Interest| Views: 730

This article is based on a presentation given by Michael Doane, CadmiumCD Marketing Manager, and Rachel Vrankin, CadmiumCD Brand Manager, at CadCon 2017. Illustrations by Terrel...

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Why Design Matters at Events

Event Design, Event Marketing| Views: 502

This article was written by guest contributor, Suhayl Laher of Tiles Direct. More often than not, consumers buy into a brand through more than just a product. This makes...

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Melissa Goodman, AUA Programs Manager, and her team member, Erin Nichols, wanted a better way to track learner retention at the Annual Meeting. They wanted to set up benchmarks that determine learner knowledge before, during, and after each session.

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How AUA Tracks Learner Retention with Live Polling

Association Management, Attendee Engagement, Case Studies, Conference Harvester, Event Management, Event Technology, eventScribe Apps, General Interest, Hermes Speaker Ready Room, Product Info| Views: 900

Founded in 1902, the American Urological Association (AUA) is a premier urologic association, providing invaluable support to the urologic community. The AUA Annual Meeting...

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4 Things to Consider While Searching for the Perfect Event Management Software

Association Management, Attendee Engagement, Event Management, Event Technology, Speaker & Presentation Management| Views: 1074

This article was written by CadmiumCD Contributor, Pamela Shigeoka. Deciding which software system to use for event content management is no easy task. There are so many options...

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