Michelle Wyatt Author

Michelle left her promising career as a Sales Engineer at Somos to launch event software company CadmiumCD. Some of her first clients included events she exhibited at while at Somos and they still remain loyal customers, over 15 years later. As a founding partner at CadmiumCD, Michelle is responsible for the sales, marketing, accounting and HR functions at the company. She works with over 100 meeting planners a year about the goals and challenges in managing and distributing content for their meetings. Most importantly, Michelle is the mother of two boys and actively involved in Boy Scouts
Do events compete for attendees like stores compete for shoppers?

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Do Events Compete for Attendees the Same Way Stores Compete for Shoppers?

Event Design, Event Management, General Interest| Views: 112

I was recently in San Jose, California attending the SAASTR conference when I had the opportunity to go shopping at the nearby Westfield Valley Fair mall. While shopping with my...

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My Company Is Turning 18 Years Old – Why Don’t I Feel Like an "Adult" CEO? by Michelle Wyatt

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My Company Is Turning 18 Years Old – Why Don’t I Feel Like an “Adult” CEO?

Association Management, Company News, Corporate Strategy, General Interest| Views: 1497

The Problem with Titles Professionally, I’ve struggled with titles and their role in society for as long as I’ve been in the workforce. Rationally, I get the need for them...

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3 Challenges Women Face In Advancing Their Event Tech Careers

Association Management, Corporate Strategy, Event Management, General Interest, Planner Lifestyle| Views: 3970

Background The recent controversy at Google underscores a persistent problem in the technology sector: Women remain significantly underrepresented at all levels. The results of a...

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