Event Marketing Ideas and insights to market your event, sell more tickets, and deliver exceptional experiences to attendees.

AVA found a fun, affordable solution to help promote attendee resources for their annual conference. Keep reading to learn how AVA's staff created simple, eye-catching videos to promote their conference app, CE tools, and audience response system, at a price that won't break the bank.

Written by

This Association Created a Fun, Affordable Way to Promote Their Conference App to Attendees

Event Management, Event Marketing, Event Technology, eventScribe Apps| Views: 451

Do you ever have trouble creating promotional materials that resonate with attendees? Do you want to increase app adoption or awareness of specific attendee benefits? AVA found a...

Read More

Automated marketing is one of the most effective marketing tools out there, and it can do wonders for your business or company. However, if you’re organizing an upcoming event that your business is hosting, have you ever considered how this highly effective tool could be used to boost your event’s overall success?

Written by

How to Successfully Promote Your Next Event Using Marketing Automation

Event Marketing, Event Technology| Views: 665

Written by Freddie Tubbs, Communication Manager at UK Writings Automated marketing is one of the most effective marketing tools out there, and it can do wonders for your business...

Read More

Event planning has never been a straight forward task. But thanks to the growth and sheer power of social media sites like Facebook, Twitter and LinkedIn, many aspects of the planning process are made much easier forward for us.

Written by

[INFOGRAPHIC] Social Superheroes of Event Marketing

Attendee Engagement, Event Management, Event Marketing, Event Technology| Views: 619

Event planning has never been a straight forward task. But thanks to the growth and sheer power of social media sites like Facebook, Twitter and LinkedIn, many aspects of the...

Read More

If you’re involved in the events industry, you’ve probably heard of the General Data Protection Regulation, or GDPR, that’s going into effect this month. All companies that manage data from citizens of the European Union must comply with this set of laws and regulations, and if they don’t, they could be subject to large fines.If you’re involved in the events industry, you’ve probably heard of the General Data Protection Regulation, or GDPR, that’s going into effect this month. All companies that manage data from citizens of the European Union must comply with this set of laws and regulations, and if they don’t, they could be subject to large fines.

Written by

Is Your Event Tech Ready for GDPR?

Event Management, Event Marketing, Event Technology| Views: 783

Written by CadmiumCD Contributor, Pamela Shigeoka. If you’re involved in the events industry, you’ve probably heard of the General Data Protection Regulation, or GDPR,...

Read More

How AVA Improved Their Brand with a Scavenger Hunt

Written by

How AVA Improved Their Brand with a Scavenger Hunt

Attendee Engagement, Case Studies, Event Management, Event Marketing, Event Technology, eventScribe Apps, Product Info, Sponsorship Sales & Expo Management| Views: 1459

The Story AVA has always hosted a game during their opening reception. Sponsorship Boost worked with AVA to make their exhibitor-sponsored scavenger hunt digital and mobile by...

Read More

Luckily, if you are using event software to manage your event, you have a lot of marketing tools at your disposal.

Written by

How to Leverage Event Software for Marketing

Event Management, Event Marketing, Event Technology| Views: 1075

There are endless moving parts when planning and managing a conference or event. Simply getting the logistics together for your event and recruiting sponsors or vendors is a major...

Read More

Google recently added an event search tag to the Google app and mobile web, so when users search for “concerts this weekend,” they will see at-a-glance details about concerts based on the structured data event organizers include in their sites. This is incredibly exciting for us at CadmiumCD and for eventScribe® users, as it will let us customize each eventScribe® website to include metadata about the event itself. Google will then parse the structured data and can return event search results.

Written by

How Google Structured Data Improves Event Search Results

Event Management, Event Marketing, Event Technology, eventScribe Websites| Views: 1228

What is Structured Data? Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that...

Read More

Eventbrite Community Manager, Cara Benson, shares tips on how non-profit event organizers the most out of their marketing budget.

Written by

Event Marketing: A Quick Guide For Nonprofits and Associations

Association Management, Attendee Engagement, Event Marketing, Event Technology| Views: 985

Below, Eventbrite Community Manager, Cara Benson, shares tips on how non-profit and association event organizers the most out of their marketing budget. For nonprofits, or any...

Read More

marketing isn’t magic. In fact, many planners who are using event management and attendee engagement software already have the tools they need.

Written by

Event Marketing 101: 7 Steps to Event Marketing Magic with Event Tech

Event Management, Event Marketing, Event Technology, General Interest| Views: 1887

This article is based on a presentation given by Michael Doane, CadmiumCD Marketing Manager, and Rachel Vrankin, CadmiumCD Brand Manager, at CadCon 2017. Illustrations by Terrel...

Read More

Written by

Why Design Matters at Events

Event Design, Event Marketing| Views: 1158

This article was written by guest contributor, Suhayl Laher of Tiles Direct. More often than not, consumers buy into a brand through more than just a product. This makes...

Read More