Event Marketing Ideas and insights to market your event, sell more tickets, and deliver exceptional experiences to attendees.

Luckily, if you are using event software to manage your event, you have a lot of marketing tools at your disposal.

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How to Leverage Event Software for Marketing

Event Management, Event Marketing, Event Technology| Views: 2185

There are endless moving parts when planning and managing a conference or event. Simply getting the logistics together for your event and recruiting sponsors or vendors is a major...

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Google recently added an event search tag to the Google app and mobile web, so when users search for “concerts this weekend,” they will see at-a-glance details about concerts based on the structured data event organizers include in their sites. This is incredibly exciting for us at CadmiumCD and for eventScribe® users, as it will let us customize each eventScribe® website to include metadata about the event itself. Google will then parse the structured data and can return event search results.

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How Google Structured Data Improves Event Search Results

Event Management, Event Marketing, Event Technology, eventScribe Websites| Views: 2444

What is Structured Data? Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that...

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Eventbrite Community Manager, Cara Benson, shares tips on how non-profit event organizers the most out of their marketing budget.

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Event Marketing: A Quick Guide For Nonprofits and Associations

Association Management, Attendee Engagement, Event Marketing, Event Technology| Views: 2266

Below, Eventbrite Community Manager, Cara Benson, shares tips on how non-profit and association event organizers the most out of their marketing budget. For nonprofits, or any...

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marketing isn’t magic. In fact, many planners who are using event management and attendee engagement software already have the tools they need.

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Event Marketing 101: 7 Steps to Event Marketing Magic with Event Tech

Event Management, Event Marketing, Event Technology, General Interest| Views: 4567

This article is based on a presentation given by Michael Doane, CadmiumCD Marketing Manager, and Rachel Vrankin, CadmiumCD Brand Manager, at CadCon 2017. Illustrations by Terrel...

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Why Design Matters at Events

Event Design, Event Marketing| Views: 2643

This article was written by guest contributor, Suhayl Laher of Tiles Direct. More often than not, consumers buy into a brand through more than just a product. This makes...

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Upon reflection, event planners generally find that they regularly encounter a handful of problems. Below are some actionable solutions and steps you can take to be more prepared to tackle these common challenges and come out on top in the new year.

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The Most Common Event Planning Challenges (And How To Combat Them)

Association Management, Corporate Strategy, Event Management, Event Marketing, Event Technology, General Interest| Views: 3987

Below, Community Manager at Eventbrite, Cara Benson has shared some actionable solutions and steps you can take to be more prepared while managing common challenges to come out on...

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This year, we’ve put together 12 resolutions for event planners to coincide with the tips we included in the 2018 CadmiumCD Calendar.

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12 Resolutions for Event Planners This Year

Event Design, Event Management, Event Marketing, Event Technology, General Interest| Views: 4338

Every year we hit the reset button on January 1st. It’s a time to reflect on how we’ve grown and what we’ve learned. This year, we’ve put together 12 resolutions for event...

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For many event planners, the holiday season that marks the end of the year is often a great time to step back, reflect on the work you and your team have accomplished throughout the year, and plan for ways to do even better in the future.

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Top 5 New Year’s Resolutions for Event Planners

Event Design, Event Management, Event Marketing, Event Technology, General Interest| Views: 3040

For many event planners, the holiday season that marks the end of the year is often a great time to step back, reflect on the work you and your team have accomplished throughout...

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In this blog post, we provide useful tips so that you win the engagement battle at your next event. 

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How to Win the Engagement Battle At Your Next Event

Attendee Engagement, Event Design, Event Management, Event Marketing| Views: 2966

This article was written by guest contributor Reno Macri, Owner of Enigma Visual Solutions Ltd.  Event and exhibition marketing has become a huge part of the marketing mix for...

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Companies should still host occasional events where consumers can actually get together and meet the staff and one another in flesh and blood.

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How to Strengthen a Brand Through Corporate Events

Event Design, Event Management, Event Marketing| Views: 3661

This article was written by Dan McCarthy, Event Manager at Ultimate Experience. Branding online has tremendous advantages; in fact, it has been the norm for the past decade or...

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