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3 Hybrid Event Formats: The Most Popular Options for Cross-Channel Experiences

Event Design, Event Management, Virtual & Hybrid Events| Views: 218

The most important part of getting your hybrid event right is picking the best format for your attendees.

Do you want everyone engaging in real-time for networking purposes? Does your online audience want education that’s more self-paced? Could smaller coordinated meetups be a better option than the traditional city-wide?

The 3 options below directly address these questions and are among the most popular formats for hybrid events.

Live Stream / Real-Time Virtual

This option is the most common. Keynotes and some breakouts are live-streamed and offered to both face-to-face and virtual audiences at the same time.

Many conferences also offer recordings of sessions, or Conference Proceedings, after the live streams as on-demand content.

EXPERT TIP: Charge non-attendees for access to Conference Proceedings for increased content revenue.

Live Event + Virtual Before OR After

Some planners are offering virtual content and events as a lead-up or wind-down from the in-person portion of their conference. These virtual events are unique from the planned face-to-face activities and serve as a way to extend the life of a conference.

EXPERT TIP: Exclusive in-person activities can drive attendance through FOMO and create unique experiences for face-to-face attendees.

This is what IAEE means when they say “see what can only happen here” about Expo Expo’s live event.

Small Meetups w/ Content Streamed to All

This is a newer option that is gaining popularity. Small regional meetups are planned where attendees can network, watch the live stream together, and experience the larger conference as smaller groups.

EXPERT TIP: Mix and match these three options to find a unique format that’s right for your audience.

This is what PCMA is doing by bookending Convening Leaders’ 2021 virtual live streams with regional in-person meetups.

Get the Comprehensive Guide to Planning Hybrid Events

This article is just one part of the full guide.

In this guide we’ll explore:

  • Popular hybrid events formats that you can use to plan your hybrid events
  • How to create cross-channel experiences to bring your in-person and online audiences together
  • The elements that make up a hybrid events platform and considerations for choosing the right software

Download it here.

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